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Our crayon box

Color has a powerful impact on marketing communications. It can help establish a mood, tell a story — and perhaps most importantly — reinforce a brand’s personality. Much like our brand, the Reliant color palette is approachable, optimistic and highly adaptable.

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Magenta – Primary Color
Hex:
CMYK: 0,100,0,0
RGB: 236,0,140
Pantone: Process Magenta C[/vc_column_text]

Magenta tints
magenta-9090% magenta
Hex:
magenta-7575% magenta
Hex:
magenta-5050% magenta
Hex:
magenta-2525% magenta
Hex:
magenta-25-black+ 25% black
Hex:
magenta-15-black+ 15% black
Hex:

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Cyan – Primary Color
Hex:
CMYK: 100,0,0,0
RGB: 0,174,239
Pantone: Process Cyan C[/vc_column_text]

Cyan tints
cyan-9090% cyan
Hex:
cyan-7575% cyan
Hex:
cyan-5050% cyan
Hex:
cyan-2525% cyan
Hex:
cyan-25-black+ 25% black
Hex:
cyan-15-black+ 15% black
Hex:

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Yellow – Primary Color
Hex:
CMYK: 0,16,100,0
RGB: 255,210,0
Pantone: 116 C[/vc_column_text]

Orange tints
orange-9090% orange
Hex:
orange-7575% orange
Hex:
orange-5050% orange
Hex:
orange-2525% orange
Hex:
orange-25-red+ 25% red
Hex:
orange-15-red+ 15% red
Hex:

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Orange – Secondary Color
Hex:
CMYK: 0,35,90,0
RGB: 251,176,52
Pantone: 137 C[/vc_column_text]

Yellow tints
yellow-9090% yellow
Hex:
yellow-7575% yellow
Hex:
yellow-5050% yellow
Hex:
yellow-2525% yellow
Hex:
yellow-25-red+ 25% red
Hex:
yellow-15-red+ 15% red
Hex:

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Green – Secondary Color
Hex:
CMYK: 68,0,100,24
RGB: 67,149,57
Pantone: 363 C[/vc_column_text]

Green tints
green-9090% green
Hex:
green-7575% green
Hex:
green-5050% green
Hex:
green-2525% green
Hex:
green-25-black+ 25% black
Hex:
green-15-black+ 15% black
Hex:

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Red – Secondary Color
Hex:
CMYK: 0,91,76,0
RGB: 239,62,66
Pantone: 185 C[/vc_column_text]

Red tints
90% red
Hex:
red-7575% red
Hex:
red-5050% red
Hex:
red-2525% red
Hex:
red-15-black+ 25% black
Hex:
red-15-black+ 15% black
Hex:

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Violet – Secondary Color
Hex:
CMYK: 98,100,0,0
RGB: 51,48,146
Pantone: Violet C[/vc_column_text]

Violet tints
violet-9090% violet
Hex:
violet-7575% violet
Hex:
violet-5050% violet
Hex:
violet-2525% violet
Hex:
violet-25-black+ 25% black
Hex:
violet-15-black+ 15% black
Hex:

[/vc_column][vc_column width=”1/3″][vc_column_text]black-1
Black
Hex:
CMYK: 0,0,0,100
RGB: 35,31,32
Pantone: Black C[/vc_column_text]

Black tints
black-8585% black
Hex:
black-6060% black
Hex:
black-4848% black
Hex:
black-3030% black
Hex:
black-1818% black
Hex:
black-55% black
Hex:

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Rich Black – For Print Use Only
Hex:
CMYK: 75,68,67,90
RGB: 0,0,0[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_row_inner][vc_column_inner][vc_message icon_fontawesome=”fa fa-file-pdf-o”]Reliant-Color-Palette[/vc_message][vc_message icon_fontawesome=”fa fa-link”]Reliant brand colors Creative Cloud shared library[/vc_message][vc_column_text]The colors throughout this guide have not been evaluated by Pantone, LLC for accuracy and may not match the PANTONE color standards. PANTONE® is a registered trademark of Pantone LLC.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

A little goes a long way

While you may be tempted to channel your inner Warhol, please know that too many colors in layout can result in the dreaded “Skittles effect .” Similarly, wall-to-wall saturation of even a single color can approach retina-rupturing intensity.

Instead, stick with one color (or perhaps a select few). Use the hues you choose with care and purpose and always keep in mind that cyan, magenta and yellow are our primary brand colors and red, orange, green and violet are secondary. Tints are tertiary colors, so use as a support to the primary colors, but not in place of them. Your audience and the Reliant brand will thank you.

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