What is the Power Pattern?
We introduced something new to the Reliant toolkit in early 2017, the Power Pattern. Some people call it the Power Plaid. Please don’t be one of them. Why? Because the Power Pattern is a fresh, vibrant and eye-catching way to utilize our color palette while avoiding the notorious positives. And, it screams energy. Plaid doesn’t do any of these things. Only use it in free-form jagged style. This energy should not be contained.
The Power Pattern was originally used on the Services by Reliant vehicle wraps and Power Teams apparel — but quickly gained traction. It can now be found in a variety of places including print, digital banners, emails, event tents and retail signage. However, we don’t currently use the Power Pattern on the desktop or mobile version of our website.
The Nitty Gritty
The Power Pattern should only be used when the design calls for it, if it enhances the design or anchors the design in the brand. Use it purposefully, not as visual filler.
Use the Power Pattern sparingly when accompanied by text or photo since it can be overpowering. If using it on a vehicle wrap, event tent, table cloth, trade show booth or other pieces that need to be bold and eye-catching, feel free to let the pattern sing loudly. It doesn’t always need to use its inside voice.
Don’t Go There
The Power Pattern is a fun and flexible visual element, but don’t bend these rules. Check out these examples of what not to do.
- Don’t use the Power Pattern at a small scale. The pattern and colors will be lost.
- Don’t use the pattern in any other colors besides the full-color.
- Don’t crop the Power Pattern in on all sides to form a bar or rectangular space.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_message]Download Adobe Illustrator friendly Power Pattern PDF – Pantone[/vc_message][vc_message]Download Adobe Illustrator friendly Power Pattern PDF – CMYK[/vc_message][/vc_column][/vc_row]